Orlando’s Diverse Music Scene: From Jungle to Boy Bands and Everything in Between

Music Promotion in Orlando

Music promotion requires a lot of work, but it starts with good music. Without it, even the best promotional efforts will fail. A musician needs to focus on creating their best songs before trying to promote them.

AK1200 is a jungle and drum n’ bass producer from Orlando, Florida. His music has helped to popularize these genres in the United States.

Matchbox Twenty

In a business where trends change as quickly as costumes at Britney Spears concerts, Matchbox Twenty is unapologetically mainstream. They’ve made an impressive string of hits since forming in Orlando in 1993 as Tabitha’s Secret. The band’s 1996 debut, Yourself or Someone Like You, propelled them to stardom.

Thomas’ signature growl fueled such hit songs as “3AM” and “Push.” He explains that working with other musicians has expanded his view of what music is. He’s even started producing songs for other artists. Young artists have reached out to him to express their admiration and learn the songwriting process. Ultimately, Thomas wants his music to stand the test of time. He also wants it to be enjoyed by as many people as possible.


In the 90s and 00s, Orlando was a hotbed for squeaky clean boy bands. The city launched global sensations like Backstreet Boys and NSYNC, who were developed and managed by music mogul Lou Pearlman. Pearlman was convicted of fraud for cheating thousands of investors and died in prison.

But it wasn’t just teen pop stars that came out of the Sunshine State – O-Town also hit it big with their first two albums, All for Love and Liquid Dreams. But their second album, O2, was not as successful and the group went on hiatus in 2002.

The original members of the band included Erik-Micheael Estrada, Trevor Penick, Ashley Parker Angel, Jacob Underwood and Ikaika Kahoano. Later, Dan Miller replaced Kahoano in a short-lived incarnation of the group called OTWN.

Kane Beatz

Music promotion is an important part of building a fanbase. The goal is to get your music in front of people who will stream tracks and buy merch. Using social media is one way to reach a large audience. Other strategies include contacting industry connections and adding an electronic press kit to your website.

Daniel Johnson, better known as Kane Beatz, is a producer from Orlando, Florida. He began finding monetary success during high school by selling his beats online. He later worked with the likes of Trey Songz and Lloyd, and was contacted by Mike Caren, an executive vice president of A&R for Atlantic Records.

Though much of contemporary music marketing is focused on video content, local musicians still value a well-designed poster. Artists like Lemon Loaf Designs create promotional posters for local bands.


When Orlando native AK1200 started his career in electronic music back in the ’80s, almost no one had ever heard of jungle or drum and bass. However, he quickly carved out an illustrious name for himself and was instrumental in bringing the genres to mainstream attention.

Trivium is another Orlando band that has gained global acclaim with their heavy metal sound. Frontman Matt Heafy’s shredding guitar skills and powerful voice have earned him legions of fans. Their commitment to empowering listeners with messages of hope and perseverance showcases the depth of talent that Orlando has to offer its artists.

Imagine having AK1200, DJ A-Trak and Miami bass legend DJ Craze performing together in the same room. This is going to be one sick show.

Robert Leigh

Orlando is home to a diverse music scene, with many local musicians finding success in the city. In fact, many of today’s biggest pop stars were catapulted to fame out of Orlando, including groups like Backstreet Boys and NSYNC. The city also hosts some of the best dance music festivals in the world.

Orlando-based musician Wild describes his style as “power pop, pure and easy.” He writes songs on a laptop and performs with a group of talented musicians. He has a diverse music taste, and his influences include artists like Lucinda Williams and Paula Cole.

He has an extensive background in music, including performing on stage with artists like the Psychedelic Furs and the MC5. In addition to playing shows, he produces records for local bands. He also runs Jamvana, a company that curates the music for Orlando Solar Bears hockey games.

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